During the 2026 New Year holiday (from January 1 to 4), Vietnam’s tourism sector is estimated to receive and serve about 3.5 million visitors nationwide, according to statistics compiled by the Vietnam National Administration of Tourism on January 4.

Average occupancy rates at accommodation facilities reached around 51% across the country, with some key tourism destinations recording higher occupancy of up to 65%. Favorable weather throughout the holiday contributed to lively and bustling tourism activities in the North, Central, and South regions. Popular destinations attracting large numbers of visitors included Phu Quoc, Da Lat, Mang Den, Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Vung Tau, and Mui Ne.

Among the localities with the highest visitor numbers during this period, Ho Chi Minh City led with approximately 1.24 million tourists, a 65% increase over the same period in 2025; of these, an estimated over 75,700 were international visitors, up 83%. The city’s hotel occupancy reached roughly 75%, and total tourism revenue was estimated at about VND 2,632 billion.

Other major destinations included:

• Ninh Binh: More than 723,000 visitors (about 178,000 international tourists; total tourism revenue ~VND 795 billion).

• Quang Ninh: Around 657,000 visitors (about 70,500 international visitors; overnight stays ~218,000; total revenue ~VND 1,620 billion).

• Lam Dong: About 650,000 visitors (hotel occupancy of 70–80%; revenue ~VND 1,200 billion).

• Hanoi: Around 560,000 visitors, up about 250% compared with the same period last year; about 110,000 of these were international tourists; total tourism revenue was estimated at roughly VND 2,100 billion.

Other localities such as Hai Phong (515,600), Khanh Hoa (503,900), Lao Cai (more than 363,100), An Giang (348,778), Phu Tho (305,000), and Hue (85,000) also welcomed significant visitor numbers.

The New Year holiday is traditionally a high season for international travel to Vietnam. This year, inbound tourism from markets such as China, South Korea, the United States, Thailand, Malaysia, and Singapore continued to grow, providing positive signs for the tourism industry.

Additionally, the extended four-day holiday period gave travelers more time to explore the country, enjoy services, and spend on tourism, helping domestic tourism momentum while international travel saw selective but encouraging growth. Local authorities and businesses enforced strict safety and service quality measures, ensuring a joyful, safe, and fair environment for visitors nationwide.

The New Year holiday performance is considered a strong kick-off to the 2026 tourism season, supporting Vietnam’s broader goal of welcoming around 25 million international visitors and serving 150 million domestic tourists throughout 2026.

Source: News and Ethnic Minorities Newspaper