pepsi light font is a font repository that offers over 10.000 freeware and shareware TrueType (.ttf) or OpenType (.otf) fonts with a live custom phrase preview option. One thing that didn’t change was Pepsi-Cola’s branding as a health aid. With this more modern, geometric-feeling logo and minimalist, even brutalist font, Pepsi was niching down its target demographic and overtly marketing itself to younger consumers, referring to them as the “Pepsi Generation” in a 1961 ad campaign. The font was bold and fairly ornate, a characteristic the Pepsi logo would hold on to for a while, even after changing colors and becoming known as Pepsi-Cola. Twice as much for a nickel, too. Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: The 3D globe was flat again. By 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. From there, the Pepsi-Cola Company grew rapidly. Most fonts on this site are freeware, some are shareware or linkware. I have a Fountain Pepsi-Cola Syrup cap featuring black lettering on a white background with yellow looking dots/lemons. Not to be beaten by the sweeter soda, Coke switched up their recipe and introduced New Coke to the world. This wasn’t all that changed, though. Overall, the text thinned out, giving the logo a less condensed look. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. This Pepsi was still young and fun, but it was also friendly. It is a decorative font created in 1999 and has been downloaded 39,444 times. × By completing this form, you agree to our Terms of Service and Privacy Policy. Then just a year later, the logo changed again. The zip archive contains the following files: Pepsi font has been rated 4.5 out of 5 points. If you have an account, sign in now to post with your account. And people hated it. Pepsi Font Family. Pepsi is a brilliant exception. The word “Pepsi” shifted to an incline, giving the logo more energy. A downloaded file contains typeface file, readme file, license aggrement and normal, italic, bold versions of the font if available. Pepsi Example Pepsi Character Map Added on Monday, May 8, 2017 15,191 downloads Designed by Jakub Degórski Similar Fonts In the negative space beneath the text and beside the globe, we see a red bar reminiscent of the red banner on earlier versions of the logo. In the Cola Wars, Pepsi secured their place as the cool soda brand. Something went wrong posting the comment. The history of the Pepsi logo is one of constant reimagination. In 1987, Pepsi gave the globe logo a little facelift. Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. × They were just ramping up. But the Cola Wars didn’t end there. And unlike other versions of the logo, the 1998 edition had depth. That doesnt necessarily mean that the font is free. If something somehow hits all three, all the better. At what point did they change the new all-lowercase pepsi font? The globe made its way to the bottom right of the logo while the word “Pepsi,” now italicized, stretched across the top of the logo in blue. Hi, Does anybody know what 2 fonts were used to create this logo OR something close to them? You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Pepsi was still decades from being branded as the young, hip alternative to Coke. Pepsi is a techno, various font designed by Jakub Degorski. You can post now and register later. A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. Nickel, nickel, nickel, nickel, ✔ Thank you. We have placed cookies on your device to help make this website better. The new logo evokes a smile. Now, the globe was tilted on its side, showing a band that’s wide where the globe faces upward and thinner toward the bottom. Pepsi embraced 1970s minimalism when they switched to the globe logo in 1973. This was a fairly simple change; the bottle cap just dropped its ridges. Note: Your post will require moderator approval before it will be visible. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl. Upload or insert images from URL. The font contains characters from the following unicode character ranges: Basic Latin (93), Latin-1 Supplement (96), Latin Extended-A (24), Latin Extended-B (1), Spacing Modifier Letters (9), Greek and Coptic (4), General Punctuation (17), Letterlike Symbols (2), Mathematical Operators (14), Geometric Shapes (1), Private Use Area (3). Trickle, trickle, trickle, trickle…”. The 2006 version was cool, but by 2008, it was time for another change. The Pepsi font the world had come to love was gone and in its place, Pepsi Light by Gerard Huerta. The 1940 logo, like the earlier Pepsi-Cola logos, was done through classic lettering. Since 1962, Pepsi had been using a basic, all-capital sans serif font. In 2003, Pepsi’s new logo got a bit of a tweak. Download AF PEPSI Font - Free Font Download And it didn’t make Pepsi the #1 soda brand. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. And although the facelift looks relatively minor, there is actually one huge change (and a few less-huge changes) that occurred with this update. Pepsi-Cola is the drink for you, And it turned blue. In addition to ditching the word “Cola,” Pepsi ditched the swoopy, swirly red font they’d been using for the past 64 years. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. The brand would continue using this custom font for over a decade. I’m curious when that took place…? Tiny serifs were added back onto the font and the letters got a light gray shading, enhancing their three-dimensional look. In 1991, Pepsi changed their logo in a dramatic way again. It was down-to-earth, engaging and decidedly unpretentious. Por favor, fale com o autor para uso comercial ou para qualquer suporte.   Your previous content has been restored. As Coca-Cola opened bottling plants in Europe and came under the leadership of Robert Woodruff, who would lead the company for the next 60 years, Pepsi-Cola declared bankruptcy and was then purchased by Craven Holdings Corp. Nope. , April 20, 2017 in Font Identification. In 1975, Pepsi decided it was time to cut into Coke’s market dominance with the Pepsi Challenge. Instead of blue text on a white background, now the logo was a blue background with the word “Pepsi” in white. Learn more about Lindsay's writing services at, Logo evolution of famous brands: what we can learn from these 9 examples, 12 classic tattoo styles you need to know, 22 famous graphic design quotes to inspire you. The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. The wordmark remained the same, but now it was on a tangible canvas, rather than floating in space. I don't need the actual Pepsi logo (I could probably find a vector of it somewhere) I just need the font names or close fonts so I can create a design with wording that has the same look as this logo (customer specifically asked for this look and sent me the Pepsi Logo jpeg file) Any help would be greatly appreciated. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value.

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